In order to under stand the perception of urban consumer on green products, a market based study was undertaken by the GPNI. The key objective of this study is to conduct a perception survey to understand what is greenness to an Indian consumer? What criteria on greenness is the Indian consumer looking for? What are the perceived barriers of the consumers that deter them from buying green?
More than 2000 consumers actively took part in our survey which was conducted both on an online platform as well as at physical locations with high footfall of consumers like shopping malls and corporate parks. The results from the study will provide an insight of consumer attitudes to the industry and other stakeholders in the green products market.
Access the full project report from Downloads section.